How Does Direct Mail Work?

If direct mail is new to your marketing strategy, you probably have a few questions about the best way to deliver your finished mail pieces to their intended recipients. How significant are bulk discounts? What is presorted mail? And how can you easily take advantage of these postal logistics strategies?

The rules and regulations of the USPS can get complicated, but the concepts are pretty straightforward. Companies can save both time and money on larger mailings by participating in the USPS work-share program. The more of the USPS’s work can be done BEFORE the mail is presented to the Post Office, the greater the savings that you will enjoy.

How Does Direct Mail Work? | Weekley's Mailing

In order to take advantage of presorted mail savings, every piece of mail must go through a stringent preparation process before it is ready to be shipped to its destination. The process begins by certifying each address using CASS (Coding Accuracy Support System) software and checking against the NCOA (National Change of Address) database. Letters and cards must meet certain physical specifications to be automation compatible and addresses must include an Intelligent Mail barcode that incorporates a delivery point routing code (and tracking code if you want to follow your mail). The mail is then sorted and bundled depending on its 5-digit or 3-digit zip code, each tray of mail is inserted into a sleeve that wraps around the tray, and the tray is strapped and tagged according to USPS specifications. Proper accompanying documentation is also required.

The USPS rewards you with significant discounts on postage if your presorted mailing is large enough. First-class presorted mail requires 500 pieces, and each piece will be delivered in 1-4 days for less than the price of a regular standard piece. Presorted standard-class requires only 200 pieces and is even more cost-efficient, but the mail may take as many as 10 days to arrive.

While these savings certainly add up, some companies find their expenses increase as well due to the additional labor and technology costs of preparing their mailing. One way to eliminate this additional expense is to work with a professional Mail House. Weekley’s Mailing Service has been preparing mail for postal discounts for 68 years. We would love to work with you on your next project!

Most Recent

A Message from Our President

Posted By Christian Weekley
March 13, 2020 Category: News

Dear Customers and Suppliers of Weekley’s Mailing Service, The security and safety of our staff and customers is our highest priority. Accordingly, we wish to share with you steps and procedures we have undertaken to minimize the risk of infection and to maximize our ability to continue to service our customers and our community. Yesterday, Governor DeWine declared a state of emergency in response to the confirmation of three cases of COVID-19 in Cuyahoga County. This was done to create the flexibility his office needs to respond effectively in the coming days. As concerns about COVID-19 grow, we are following the guidance of the Centers for Disease Control and Prevention (CDC) and taking precautions to make sure our staff, customers and suppliers are safe and healthy. We are monitoring advisories from the Ohio Department of Health. At this time, Weekley’s is committed to maintaining our production schedule and meeting your mail dates. We do have Disaster Recovery plans in place so that we are able to meet our production schedule. As the public health situation changes daily, we commit to keeping you informed of any changes, particularly if mail delivery is impacted due to potential illnesses here or at the post office. At this time, the local post office is accepting mail. Me are monitoring delivery updates from the post office and will keep you informed. We want to reinforce that if you are not feeling well, you need to stay home. All staff and custom

Mailing and Printing Services In Cleveland, Ohio

Posted By Weekley's Mailing Service
October 24, 2019 Category: Mailing Services

At Weekley's, we are always improving our capabilities and growing to better serve

Local, National, and International Mailing Services in Cleveland, Ohio

Posted By Weekley's
October 18, 2019 Category: About Us

Who is Weekley's Mailing Service? Weekley's Mailing Service is a third-generation family-run business that serves the Cleveland area. We are a certified women's business enterprise by the WBENC. We are also innovators who are always trying to improve our processes and the lives of our customers. We always invest in the best technology to help provide the best services for our customers. For example, before anybody had a camera system, we actually had a patent on a product called Match Mail, which guaranteed that if you were sending out an invoice or you were a non-profit looking for a donation, that the response device would guarantee to match to the letter. Postage Discounts and Affordable Mailing Services We offer competitive pricing and discounts on postage. We are able to offer this price reduction as a result of our workshare partnership with the post office. We help them do some of the work, and they give us a discount which we then pass on to you! Who Does Weekley's Serve? We service anyone who puts something in the mail! Most of our customers are: Non-profits Educational institutes Political parties City newsletters Utility billing And so much more First-Class and Standard Mailing Capabilities We do a lot of first-class mail, but we are typically doing standard mailing services. We offer the equipment, the high-speed printing, the high-speed inserting that most first-class mailers offer. National and International Mailin