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Common Misconceptions of Direct Mail

By Admin
September 14, 2016 Category: General

Direct mail is one of the most effective, yet misunderstood marketing tools. Take a look at the five most popular misconceptions and learn how to respond so that your direct mail campaign gets off the ground. Myth: Direct mail is used to send junk mail. Fact: Direct mail is far from junk mail. In 2015, the Direct Mail Association reports, more than 2.5 billion coupons were redeemed and they were sent to the redeemers via direct mail. More than one-third of people under 30 look forward to checking their mail each day, and at least 42 percent of millennials, the generation who is suppose to be the most digitally minded, prefer direct mail political ads over online ads. Myth: Direct mail is a dying industry because of new technology. Fact: In a world where coupons and sales are e-mailed every day, there is something to be said for having a tangible copy. In fact, 66 percent of people are more like to remember a voucher, and the business who sent it, if they have a physical copy. As a

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