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Month: March 2017

How Does Direct Mail Work?

By Christian Weekley
March 16, 2017 Category: General

If direct mail is new to your marketing strategy, you probably have a few questions about the best way to deliver your finished mail pieces to their intended recipients. How significant are bulk discounts? What is presorted mail? And how can you easily take advantage of these postal logistics strategies? The rules and regulations of the USPS can get complicated, but the concepts are pretty straightforward. Companies can save both time and money on larger mailings by participating in the USPS work-share program. The more of the USPSs work can be done BEFORE the mail is presented to the Post Office, the greater the savings that you will enjoy. In order to take advantage of presorted mail savings, every piece of mail must go through a stringent preparation process before it is ready to be shipped to its destination. The process begins by certifying each address using CASS (Coding Accuracy Support System) software and checking against the NCOA (National Change of Address) database. Letters

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