In many markets fewer than 35% of households get a newspaper / but every home has a mailbox. Very few consumers between the ages of 22 and 39 read the paper / but each one checks their mail daily. There are now over 400 TV channels for consumers to watch / but each person only has one mail box. Local retailers cant reach satellite radio customers / but they all stop at the end of the driveway to get their mail each day. Every form of advertising has increased in retail price except direct mail.