News | Weekley's Mailing
Category: General
Announcing New Equipment: AcceleJet® Color Ink Jet Finishing System
The AcceleJet Color Ink Jet Finishing System is a High-Speed Ink Jet Printer that allows printing up to 20,000 pieces an hour with full color, full variable capability, and dynamic perf. Take a Look at the AcceleJet in Action: The AcceleJet Color Ink Jet Finishing System at Weekleys Mailing Service: Call your account manager or Contact Us to schedule a visit! Contact Us
How Does Direct Mail Work?
If direct mail is new to your marketing strategy, you probably have a few questions about the best way to deliver your finished mail pieces to their intended recipients. How significant are bulk discounts? What is presorted mail? And how can you easily take advantage of these postal logistics strategies? The rules and regulations of the USPS can get complicated, but the concepts are pretty straightforward. Companies can save both time and money on larger mailings by participating in the USPS work-share program. The more of the USPSs work can be done BEFORE the mail is presented to the Post Office, the greater the savings that you will enjoy. In order to take advantage of presorted mail savings, every piece of mail must go through a stringent preparation process before it is ready to be shipped to its destination. The process begins by certifying each address using CASS (Coding Accuracy Support System) software and checking against the NCOA (National Change of Address) database. Letters
Weekley's Announces New Officers
Weekleys Mailing Service is sorry to share the sad news of the passing of our President, Tom Weekley. We have lost an icon in our industry. Weekleys was started by Toms parents in 1948. He took over at the helm more than 30 years ago, then passed the leadership to his daughter, Christian, four years ago. Weekleys looks forward to carrying on the family tradition, and announces new officers. Christian Weekley President Andrea Ward Vice President of Customer Relations Jerry Milton Vice President of Operations Margaret Weekley Secretary Morgane Weekley Treasurer Please call or stop in. We would love to assist with your next mailing project.
Common Misconceptions of Direct Mail
Direct mail is one of the most effective, yet misunderstood marketing tools. Take a look at the five most popular misconceptions and learn how to respond so that your direct mail campaign gets off the ground. Myth: Direct mail is used to send junk mail. Fact: Direct mail is far from junk mail. In 2015, the Direct Mail Association reports, more than 2.5 billion coupons were redeemed and they were sent to the redeemers via direct mail. More than one-third of people under 30 look forward to checking their mail each day, and at least 42 percent of millennials, the generation who is suppose to be the most digitally minded, prefer direct mail political ads over online ads. Myth: Direct mail is a dying industry because of new technology. Fact: In a world where coupons and sales are e-mailed every day, there is something to be said for having a tangible copy. In fact, 66 percent of people are more like to remember a voucher, and the business who sent it, if they have a physical copy. As a
Weekley's Acquires Cleveland Letter Service, Inc.
Weekleys Mailing Service has announced its acquisition of Cleveland Letter Service. Weekleys Mailing Service, which has been in operation for over 60 years, is excited and grateful for the new opportunities that Cleveland Letter Service will bring. Christian Weekley, General Manager of Weekleys Mailing Service, had this to say regarding the acquisition: Barney Janes has owned the company (Cleveland Letter Service, Inc.) for over 40 years, and he decided to retire. He and my dad have been friends for many years and they both felt that this union was a perfect fit. His daughter Jill and Art Vance, their other account manager, have joined us and thankfully all of their clients have moved to Weekleys with them. With a seamless transition, this brings together two industry icons, with over 100 years of experience in the printing and direct mail business. With the addition of Jill and Art, Weekleys is able to benefit from their expertise and talent built up within Cleveland Letter Service
Where We Are, Where We've Been and Where We're Going
The legacy of Weekleys Mailing Service goes back almost 70 years, and the impact they are having on the individuals, entities and communities they serve is stronger than ever today! Here, within the direct mail service industry, Weekleys prides itself on working with clients during the design phase to examine how the piece fits in with postal regulations and to guide the client on recommended mail-piece construction and printing methods. One of the owners, Christian Weekley, elaborates on some of the projects that their capabilities are best suited for Anybody thats mailing anything in bulk, which is usually 500 pieces or more, and anybody thats sending out variable information. She continues Anybody thats sending multiple pieces that are personalized that need to be a match would be a good fit here. Anybody sending attachment pieces, like magnets, discount cards, credit cards, anything where you are going to attach a small flat object to the mailer. Christian is a third-generation
Mail Anywhere, Pay Anywhere
Weekleys is now certified for the Mail Anywhere program with the United States Post Office. This program is available to only those mail preparers who have mailed at a Full-Service Intelligent Mail level of at least 90% during the month prior to application. We are committed to maintaining this level of Full-Service preparation. This allows our customers to maintain a single permit to enter and pay for all mailings across the country. Your local permit may be used at any postal location across the country. Permit imprints, Pre-cancelled stamps, Meter marks and Periodicals all qualify. Please contact us to find out how you can Mail Anywhere and Pay Anywhere.
Full-Service Intelligent Mail Barcode
Weekleys now processes all eligible mail with the Full-Service Intelligent Mail barcode. This allows you to track your mail through the postal mail stream, to claim the maximum postal discounts, and to participate in all postal promotions. We also offer Accutrace service, which is a very user-friendly way of managing the USPS provided tracking information. It provides colorful easy-to-use graphs which allow you to see where your mail is and to properly prepare your call centers and staffing to accommodate the responses to your mailing. Ask us how Full-Service mailing can benefit you.
Weekley's is Proud to Announce
Weekleys is proud to announce that Cleveland Letter Service is joining us. We welcome Jill Janes and Art Vance and their clients, and we wish Barney Janes a happy retirement.
Weekley's Mailing Service is Now a Registered Supplier for the Republican National Convention
Weekleys is a registered supplier for the RNC. Let us help you with your political mailings.
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